Mindset & Performance Coach

Train the brain that runs your work.

I'm Flavia Ercoli. I help freelancers, managers and companies recognise the automatic patterns that hold their results back. Then, week after week, we build a way of working that is clearer and more solid.

Flavia Ercoli, Mindset & Performance Coach and founder of Flow Academy
Founder ofFlow Academy

At a glance

  • 20 yearsin travel and tourism, thirteen of them in luxury hospitality. I started in operations and rose to lead sales and marketing
  • At 35commercial and marketing director for a multinational luxury travel company, at one of Ibiza's leading resorts
  • 8 citiesacross Europe and Australia. From Rome I moved through Paris, London, Sydney, Brisbane, Trieste and Milan, all the way to Ibiza
  • 2 openingsof luxury hotels led through pre-opening, in France and in Italy

The method

Train Your BrainYour brain, trained

Every day your brain makes decisions for you. It postpones the call to the client, has you rewrite the same email for the third time, lowers the price before anyone asks. It does this to protect you, and meanwhile your work slows down.

Train Your Brain is the method I use to help you take those decisions back. It unfolds in three phases.

  1. Understand

    It starts with understanding. You discover how your mind works under pressure and why certain reactions fire on their own. Where there was confusion, you begin to see a clear pattern.

  2. Govern

    You learn to spot those mechanisms as they happen and to choose a different response. Every week brings concrete actions, designed around your real work.

  3. Consolidate

    With repetition, new choices become habits. What took effort at the start becomes your natural way of working, long after the programme ends.

How I can help

Coaching, training and consulting

Three ways to work together, all starting from the same place: people perform at their best when they know how they work.

For individuals

One-to-one coaching

A one-to-one programme built on the Train Your Brain method, for people who work for themselves and people who work inside organisations: freelancers, employees, managers, business owners.

We meet online every week and work on what actually happens in your days, with goals you can measure.

3 months · online · 1:1Let's talk

For companies

Corporate training

I bring into companies what people usually don't know about themselves: how the brain reacts to deadlines, targets and change, and how to use that knowledge to work better.

  • Mindset and performance for individuals, teams and departments
  • Sales and commercial training, drawing on my years as commercial and marketing director
Tailored · in person or onlineLet's talk

For businesses

Strategic and commercial consulting

Positioning, pricing, sales strategy, processes and procedures, margins. I work on the commercial and organisational side of a business, with data in hand and measurable goals.

Hospitality specialisationI spent twenty years in hospitality and cover the whole journey: business plan, commercial and distribution strategy, pricing, staff training, pre-opening and recruitment.
Project-based or ongoingLet's talk
Coming soon

Online group programmes

Online courses running over a few weeks, one session a week, to bring the method to more people. If you'd like to know when they start, drop me a line and I'll let you know.

Let me know
Flavia Ercoli, Mindset & Performance Coach, at work

About

Flavia Ercoli

Mindset & Performance Coach, founder of Flow Academy

For twenty years I worked surrounded by people: sales teams, colleagues, clients from all over the world. And the part of the job that lit me up most was seeing how far someone could go once they stopped holding themselves back. Pushing people who weren't living the working life they wanted slowly became the thing I wanted to do with my life.

When the time came to choose, I spent months on a seesaw. On one side, an executive career with a high, secure salary. On the other, what I had always wanted to do. In the end I walked into Decathlon, bought a backpack and set off alone for two months in Southeast Asia, to work out who I wanted to be when I grew up.

My passion is discovering how far the potential of a person, or a company, can go.

When I came back I trained as a coach with the ICF, the International Coaching Federation, in life coaching, business coaching and group coaching. I combined it with what I have been studying for years out of passion: applied psychology and neuroscience research, starting with the work of the Stanford University lab.

People who work with me say I get straight to the point. They often arrive confused and a little frustrated, feeling they are living their days on autopilot. It might be a freelancer full of doubts about going it alone, a CEO who needs to find common ground with the partners on a merger or acquisition, or on how to grow the company, or someone who realises after twenty years that they want to do something else. Together we figure out how their mind works, sometimes digging deep, and then we get down to specifics: the P&L, sales strategy, pricing, the decisions to make that week. The relational and emotional side is always there, and it stays anchored to the business: every step is specific and measured against results.

Outside sessions you'll find me on my motorbike (Valentino Rossi can sleep easy) or with rock music at full volume, from grunge to indie.

What people say

In the words of those who worked with me

I started coaching with Flavia at a time when I was juggling a lot of responsibilities: my company, an association, sport, family. I was functioning, but I felt the pace wasn't sustainable in the long run. With Flavia I worked on awareness even before organisation. She helped me tell apart what is truly a priority from what I take on out of a sense of duty. We worked a lot on managing energy, not just time. On subtracting, not adding. On the quality of presence, not just performance. The greatest value of the programme was learning to regulate my pace. Today I make decisions with more clarity, delegate more calmly and better protect my personal and family time. I would recommend Flavia to entrepreneurs and professionals who hold a lot together and want to keep growing without turning success into a burden. It's a practical programme, not a motivational one. And for people with real responsibilities, it makes the difference.

Manolo QuagliaCEO & Founder

Working with Flavia was a turning point. She doesn't waste time on small talk: her method is extremely practical and goal-oriented. She helped me break my ambitions down into small daily and weekly steps, making everything more manageable and less stressful. Professional, well prepared and genuinely effective. If you're looking for someone who can really make a difference, get in touch with her.

Dario Andrea ChiricozziLawyer

I had the pleasure of working with Flavia on a coaching programme that was genuinely useful to me. With her support I overcame blocks that were stopping me from fully believing in my abilities. She helped me put things in order, recognise my worth and find the courage to start my own professional path. I recommend her coaching to anyone who feels “stuck” and wants to break free to reach their professional and personal goals.

Chiara EcossiGraphic & Web Designer

Working with Flavia was an extremely positive experience. Her expertise, her active listening and her targeted, effective questions helped me align with the goals I had set, clear up some long-standing doubts and, above all, make processes autonomous that weren't before I worked with her. Every session was motivating, enriching and stimulating, and her practical, clear and easy-to-apply tools made the results easier to measure too. I recommend a programme with Flavia to anyone who wants to grow, improve and get to know themselves better. Her empathy, professionalism and practicality are hard to find these days.

Fabiana PelloneDirector of Sales

I had the pleasure of doing a coaching programme with Flavia, a true professional. With her support I developed a clearer, more orderly view of my daily goals, both personal and professional. The programme strengthened my self-confidence and boosted my self-esteem. Flavia also helped me improve the way I relate to others, making my communication more effective. It left me with practical tools and a new awareness that I carry with me every day.

Sabrina CumellaArea Manager

Some professional encounters mark a turning point. And then there are journeys that, beyond the results, reconnect you with yourself. I had the privilege of working with an extraordinary coach: a young, cultured, clear-minded woman with experience that goes far beyond expectations. With determination she helped me stay focused on my professional goals, building with me a clear, concrete and sustainable vision, financially too. Ours was not an easy journey. It was intense, at times challenging, always authentic. And precisely for that reason incredibly effective. She taught me to tell noise from direction, urgency from meaning, ambition from vocation. With her I learned that success and integrity can walk together. That strategy is powerful when it comes from a clear inner awareness. That discipline becomes freedom when it is guided by true intentions. If you're looking for a guide who combines expertise, depth and practicality, I recommend her with sincere gratitude. Thank you for helping me stay centred, determined and true to myself, even when growth required courage.

Marianna MazzoccoliOwner & Founder

Flavia Ercoli is first and foremost a professional. A cultured, well-prepared woman who leaves nothing to chance. Her coaching is based on a pragmatic and deep analysis of the person in front of her. With her guidance, desires and goals don't just become clearer: they take concrete shape and become easier to achieve. I recommend coaching with Flavia to anyone looking for tangible change, professionally and personally. Beyond the false beliefs rooted in the unconscious there is a space where you can rewrite your own story: if you're drawn to the idea of developing your potential through self-determination, you should ask Flavia to help you discover every possible path.

Giulia Dalla NegraAdministration & Finance

Flavia has exceptional cognitive potential, emotional depth and strategic vision. She sees connections, opportunities and directions with clarity, authority and empathy, guiding professionals, entrepreneurs and leaders towards greater awareness, inner leadership and authentic growth. Her programmes, which I highly recommend, are truly transformative for anyone who wants to set ambitious goals, push past their limits and invest decisively in their own potential, raising the quality of the thoughts that drive the key decisions for their personal and professional future.

Chiara AzzarelloHotel Manager

Frequently asked questions

What does a Mindset & Performance Coach do?

She helps you understand how your mind works while you work, and change the reactions that hold your results back. The work is practical: every session leads to concrete actions to apply during the week.

Is the coaching online?

Yes. The one-to-one programme is online, so you can follow it from anywhere. Corporate training can be in person or online. I work in Italian, English and Spanish.

Is your consulting only for hospitality?

No. Hospitality is the industry I know most deeply, and there I cover every aspect, from the business plan to staff training. With companies in other industries I work on the commercial and organisational side: sales, positioning, pricing, processes.

How do we start?

Message me on WhatsApp or by email and tell me in a couple of lines where you are. I reply personally and we set up a first conversation to see whether I can help.